Context

Campaign for Agua Micelar Todo en 1, an all-in-one cleansing solution for makeup removal, cleansing and toning in a single step.

The campaign is communicated through influencers showing real product usage in their daily routines.

Insight

Consumers trust real people and diverse routines more than traditional product messaging.

Idea

Influencers with different skin types, ages and routines show the simplicity and effectiveness of Agua Micelar Todo en 1 in real everyday use.