EL FUTÚRO
ERES TU

Comunicación Interna

_Context

_{Internal Christmas campaign for Moeve during the launch of its new brand identity, coinciding with the impact of the DANA in Valencia.

The initiative aimed to activate internal solidarity and support affected employees.}

_Insight

_{In moments of crisis, internal communication becomes a tool for immediate human support and collective solidarity.}

_Idea

_{#ElFutúroEresTu
A digital platform where employees could send messages of support to colleagues affected by the DANA, collectively building a virtual Christmas tree as a symbol of solidarity.}