Context

Campaign for Nutrisse, one of the most popular hair color brands in Portugal, aiming to represent a wide range of women and identities.

The campaign features well-known personalities to reflect different relationships with hair and self-expression.

Insight

Hair color is a form of self-expression, closely linked to identity and individuality.

Idea

“Uma cor única como tu.”
A campaign that celebrates individuality by showing how different women express themselves through their hair, positioning Nutrisse as a brand that adapts to every personality.