Context

Limited-edition collaboration between Oreo and Pac-Man launched in Spain, designed to extend brand playfulness into a physical activation.

Insight

Nostalgia works best when it becomes something you can enter, not just remember.

Idea

Oreo becomes a playable brand world inspired by Pac-Man, turning a product collaboration into a physical experience.

Execution

• 8-meter physical installation inspired by Pac-Man gameplay
• Key visual campaign system
• OOH and digital adaptations