Context

Digital campaign for Oreo in Spain, built around the brand’s iconic “twist” ritual as a way to connect with everyday behaviours.

Insight

Small, playful decisions can shift how we experience routine moments.

Idea

“Trust the Twist.”
A campaign that uses Oreo’s twist ritual as a decision-making tool, encouraging people to break routine and add spontaneity to their day.

Execution

• Social content based on everyday decision-making moments
• Playful scenarios turning routine into unexpected experiences