#UN
COCHE
PARA ALBA

Context

Christmas campaign by TotalEnergies in collaboration with Cruz Roja, addressing rural depopulation in Spain.

The goal was to raise donations to provide an electric vehicle to support volunteers working in remote areas.

Insight

In rural communities, access to basic support often depends on distance and mobility.

Idea

#UnCocheParaAlba
A campaign built around a real story to drive awareness and donations, turning a specific need into a collective cause.

Execution

• Digital and social activation to drive donations
• Collaboration with Cruz Roja
• Communication focused on proximity, empathy and impact